Specialty finance for the creator economy.
Tavern Capital provides structured credit to the creator economy through partnerships with leading agencies, management companies, and platforms.
An institutional asset class.
The creator economy is a $250B+ industry. Its underlying contracts are increasingly with Fortune 500 brands, streaming platforms, and global media companies. The counterparties are institutional. The financial infrastructure serving the space is not.
Existing capital solutions in this market have largely been retrofitted from other industries. Tavern Capital was built specifically for this one.
We treat creator economy contracts as what they are: short-duration obligations of creditworthy counterparties, suited to disciplined structured credit.
Short-duration. Defined risk.
Tavern finances structured credit originated across our partner network in the creator economy. Our focus is short-duration, defined-risk transactions backed by investment-grade counterparties.
Every transaction begins with a contract, a counterparty, and a defined payment trigger. We underwrite the obligor, not the projection.
This is private credit discipline applied to an asset class that has rarely received it.
A counterparty, not a competitor.
Tavern works with agencies, management companies, and platforms that originate creator economy contracts. We do not market directly to creators. The relationship is structured to extend existing client relationships, not displace them.
In this market, a reliable counterparty matters more than a clever product. We are built for recurring deal flow and the discretion that private commercial relationships require.
Team
Justin founded Tavern Capital to bring institutional credit discipline to the creator economy.
He has deployed over $1 billion of principal capital across his career, most recently in nearly a decade in M&A at McKinsey & Company, where he invested across technology and tech-enabled services. Earlier, he was in corporate development at MDC Partners, executing acquisitions and investments across a network of advertising, marketing, and communications agencies.
Justin has structured private credit vehicles on a principal basis, including Peraspera Capital, which financed residential lease receivables. Tavern Capital applies that discipline to the creator economy.
He began his career in investment banking at Credit Suisse. He holds degrees from Columbia Business School and George Washington University.
Founder & Managing Partner